Boolean search can help to narrow your results by utilizing grouping or negative keywords. Using such a name as a keyword will likely bring a ton of irrelevant mentions.

The name of the brand is a common or ambiguous word - e.g.

Here are some examples of when Boolean search is the only option, or at least, where it will be more helpful than a regular search mode: If, for example, you don't have a brand name that can be used in multiple contexts, a regular search will likely tackle the task. But that said, not everyone will need it. Find out if you actually need Boolean searchīoolean logic powers up a search query and makes it more adaptable to your needs.

Sprout Social is an all-in-one solution for social media marketers: it’s equipped with a unified inbox, customizable reports, scheduled post publishing, and advanced social listening modeġ.

TweetDeck is a free Twitter tool with impressive search capabilities and scheduling options.

Awario is a comprehensive social media and web monitoring tool which comes with advanced features, like Boolean search and powerful analytics.

Not every social monitoring tool has Boolean capabilities - tools like Awario, TweetDeck, or Sprout Social will let you play around with Boolean before settling on a subscription plan:

One way to address this is by utilizing a monitoring tool with Boolean search capacity, which will enable you to hone in your search terms and focus on more specific mentions. But it can also be a daunting task - with so much discussion happening online, you can easily get swamped by irrelevant mentions, which not only waste your time but can also impact your analytics in a negative way. Social media monitoring is fast becoming a requirement for modern brands who looking to support their customers on social media platforms, keep an eye on competitors, and/or find relevant influencers.

Use a boolean search